ABCRC Launches “Trash Talk” to Boost Return Rates

ABCRC launched “Trash Talk” this month, which focuses on beverage containers with low return rates, such as gable top (milk cartons), tetra brik (juice boxes) and coloured PET (sports drinks). Assigning human characteristics to each container type through animation and pun-inspired “trash talk”, the containers demanded to be returned to an Alberta Depot. More than a campaign, Trash Talk educates Albertans about good/better/best return scenarios (public recycling bin/third-party collection/Alberta Depot) and is a call to action for Albertans to return the upwards of 440 million low performing beverage containers that languish in landfills each year. So recycle every time – and avoid he trash talk!